I was the bottleneck

Now I build for freedom

Justine Parsons, The Lever enjoying Freedom to Lead

Five years ago, I was running a successful 7-figure agency, Your Virtual Assistant. From the outside, I looked successful. Inside, I was a prisoner to the business I had built.

I was the “glue” holding everything together. My days were a chaotic scramble of firefighting, triaging an inbox that never cleared, and making every single decision. I’d close my laptop with that satisfying click after dinner, only to wake up to a full inbox and a team waiting for approvals they could have decided themselves.

I was a hero in a cape, but the cape was made of fear. Fear that if I stopped, even for a day, the whole thing would fall apart.

THE TURNING POINT

The “best thing that ever happened to me” didn’t feel like a win at the time. It felt like a war zone. After a major fight with my husband, I had a moment of terrifying clarity: work always came first.

I had created this business to put my family first, yet I was sitting at the dinner table mentally answering emails while the people I loved were talking. I was bone-tired and ashamed. I realised I didn’t have a business; I had a very expensive, very exhausting job.

BUILDING THE ESCAPE HATCH

I didn’t need to work harder; I needed to build different. I stopped trying to find “another me” and started building a system to replicate my results.

I drew an Accountability Chart for a business I couldn’t yet afford. It took three years to shift from managing 30 contractors to empowering a leadership team of four who actually run the business with me. I stopped being the answer to every question.

FREEDOM TO LEAD

Today, my business works for me, not because of me. The real shift isn’t revenue or being able to take time off. It’s being fully present to hear a joke while I’m on holiday.

The Lever exists because I am building the support I wish I’d had a decade ago.

I have walked this path, so you don’t have to walk it alone.

Challenges

My shift from manager to visionary

1

The Manager

I was successful on paper but bone-tired on the inside. I spent years as the “hero” in a cape made of fear … fear that if I stopped, even for a day, the whole thing would fall apart. My reality was 10:30 PM in a quiet house, reworking a Word document so I could meet the deadline. I was the “glue” holding operations together, the bottleneck for every decision, and the single point of execution. I didn’t have a time management problem; I had a structure problem. The skills that built my agency were now the very things suffocating its growth.

2

The Leader

The transition from manager to leader wasn’t just operational; it was deeply psychological. After years of being buried in the weeds, I finally built the systems and leadership I needed … but instead of celebrating, I felt lost. I didn’t know how to be a leader when I wasn’t busy firefighting. I had to learn to find my value in vision instead of execution, and in asking the right questions instead of having all the answers. The hardest part was believing that stepping back wasn’t lazy, it was essential. I had to learn to trust the systems more than my own urge to jump back into the weeds.

3

The Visionary

Getting my time back was only the first win; learning how to use it was when the magic happened. With the operations running smoothly without me, I finally had the space to step fully into the Visionary seat. This wasn’t about “working from a laptop on a beach”; it was about having the clarity to build a business that supports my life, rather than consumes it. I stopped being the answer to every question and became the architect of a new model. The Lever was born from this space, a company built to provide the implementation partnership I wish I’d had a decade ago.
I built the support I wish I’d had.

Freedom to Lead

The shift from Manager to Visionary

1
The Business Operations Manager

I stopped trying to build alone and appointed a Business Operations Manager to build the structure with me. This shift moved me from being the bottleneck to having a dedicated owner of the systems, protecting my time and filtering the noise.

2
The Leadership Team

I had to learn that the hardest part of stepping back wasn’t operational, it was psychological. I built a leadership team whose job was to think and strategise alongside me. This allowed me to step back from the day-to-day and focus exclusively on the high-level tasks that only I can do.

3
The Visionary

I stopped being the answer to every question and became a student of scale, finding answers through books and podcasts. By being brave enough to be still and curious, I gained the clarity to build the vision for The Lever.

4
Today

It’s because of my journey that we are now able to help women build businesses that work for them, not because of them. Leadership can be a lonely place, but it doesn’t have to be. Having the right people by my side has changed my life, and now my mission is to help change yours.

The Transformation

I stopped being the answer to every question and finally became the leader my business needed.
My journey is proof that success isn’t working harder, it’s having the courage to stop being the answer to every question. You are not the problem, your business has simply outgrown its structure. You deserve to live the life you dreamed of when you started this journey, and I am here to tell you … it is absolutely possible.

Key Takeaways

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