Brand & Website Build for a Non-Profit

From Invisibility to an Online Identity

Brand & Website Build for a Non-Profit

Case Study | Fixed-Price Project | Brand & Website Build

NatCORR, the National Centre for Outdoor Risk and Readiness, is a collaborative initiative by Outward Bound Australia, built for outdoor practitioners across the country. The mission was genuine: helping the people who run outdoor programs manage risk as Australia’s climate keeps changing.

What NatCORR didn’t have was any way to be seen. No website. No consistent brand. Nothing to hand a funder that said, this organisation is ready. The mission was real. Nobody could find it.

That’s what they came to us for. Here’s how we solved it.

Challenges

NatCORR had the mission. What they didn’t have was three things:

1

Nothing to Show Funders

No website, no brand, nothing to point to when making the case for support.

2

No Internal Design or Web Capability

Every asset needed would have to be built by someone else, from nothing.

3

A Brand That Needed to Work Everywhere at Once

Website, email, social, print, and presentations all needed to look like one organisation, not five different ones.
They’d identified the need. They just needed someone to make it happen.

Our Approach

We designed a four-step plan to solve each of these challenges:

1
Brand Identity Build:

A full logo set and brand guidelines built from scratch, so every asset from here on carried the same look.

2
Website Build:

A site built to a specific brief: resource hubs, mailing list sign-up, and the ability to add ticketed events as NatCORR grew.

3
Templates for Everywhere Else:

Email, social, PowerPoint, and print templates, so the brand held up wherever NatCORR showed up next.

4
Training and Handover:

Video walkthroughs and a full handover document, so NatCORR’s team could run and update the site themselves.

This ran as a fixed-price project, with NatCORR owning every asset outright by the time it wrapped.

The Transformation

We delivered an identity NatCORR could put in front of any funder with confidence.
Credibility on demand
NatCORR can put a professional, funder-ready presence in front of anyone, any time, without scrambling to explain who they are.
One identity, wherever they show up
Website, email, social, and print all say the same thing about NatCORR, so funders and partners see one consistent organisation, not five different impressions.
Growth without a rebuild
Ticketed events are ready to switch on the moment NatCORR needs them. No extra build required as the programme expands.
No one waiting on anyone
NatCORR’s team runs and updates the site themselves. We are here if they want us, never because we have to be.
The Lever are a delight to work with, combining creativity and professionalism with ease. They quickly picked up the vibe and were able to translate that into a polished look. We have found them extremely responsive to feedback, so that everyone feels a part of the process and we’re extremely proud of the work outcomes.
Dr Loren Miller, Co-Chair & Executive Director

Key Takeaways

  • NatCORR went from invisible to a complete, consistent brand across every channel.
  • A website built exactly to brief, with room to add ticketed events as the organisation grew.
  • Every asset handed over outright, with training so the team never had to wait on outside help.
NatCORR can now walk into any funding conversation with an identity that matches the seriousness of its mission, no longer explaining who they are before they can talk about the work itself.

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